Facebook at Work offers internal social network for enterprise use

Facebook is piloting a version of its social network designed for business use which separates corporate information from employees' personal profiles.

Facebook for Work sports a familiar look and feel as the standard platform, and aims to offer familiar tools to allow employees to better communicate and collaborate.

The company is testing Facebook at Work with a few unnamed partners. An accompanying app for Android and iOS is also being made available.

Facebook at Work offers recognisable features, such as news feed, groups, events and messages, but is tailored for use at individual organisations, rather than larger networks.

Information shared among employees on Facebook at Work will be accessible only to people in the organisation, thus bypassing concerns over security and confidentiality in the use of standard Facebook accounts.

Facebook said that it will use feedback from the pilot to improve the service. No details have been provided about release dates or whether Facebook at Work will incur a charge.

However, given that Facebook at Work is at the pilot stage and apps are available for the two leading mobile operating systems, it is likely to launch this year.

Many companies already use Facebook for social media advertising, customer services, marketing and presenting product and brand information to existing and potential customers.

Facebook at Work could generate an alternative source of revenue for Facebook, but it will face competition from the likes of Yammer and IBM Connections, both of which are designed specifically for enterprise use.

Social networks are playing an ever more important role in business. Salesforce recently added social data monitoring to Social Studio to allow companies to use social media across their departments.

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  • Origin: GhAgent