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Nissan is taking on Uber with its own self-driving taxi service

Nissan is taking on Uber with its own self-driving taxi service Featured

Automaker Nissan and tech firm DeNA will test out a self-driving taxi service in Japan.

Nissan said Friday it would conduct a field test of the service, called Easy Ride, on March 5, in the Minatomirai district of Yokohama, along a set route of about 4.5 kilometers.

The cars will contain a tablet that shows a list of recommended destinations and the test participants can communicate through text or voice with Easy Ride's mobile app to choose where they want to go.

 

The development marks a challenge from a major auto manufacturer to ride-hailing upstarts like Uber that have transformed the private vehicle hire industry.

Nissan and DeNA look to launch their autonomous taxi service to the wider public in the early 2020s. Prior to a wider release, Nissan said both firms would look to develop expanded service routes and the provision of support for multiple languages.

Intense competition

Uber has tried to roll out its own self-driving taxi in the U.S. The company struck a deal to buy up to 24,000 autonomous cars from Volvo in November last year.

According to research, driverless "robotaxis" such as Uber's could slash fares by as much as 80 percent compared to today's prices.

But the nascent autonomous vehicle space has become fiercely competitive. Asian ride-hailing competitors like China's Didi Chuxing, Singapore's Grab and India's Ola have intensified competition with the Silicon Valley firm. Many are exploring their own versions of a driverless taxi service.

Additional Info

  • Origin: cnbc/GhAgent